Dr. Greg Grovey, the brain behind Kicking It ATX, a black-owned sneaker social in Austin, Texas, is much more than a retail store owner. Known not only for his entrepreneurial endeavors but also for his role as a college professor, Grovey embodies the spirit of success and passion for what he does.
As a niche retailer, Kicking It ATX caters to a diverse audience, aiming to attract men and women aged 17-35, as well as older generations. The store prides itself on offering limited edition sneakers and clothing alongside a vibrant bar scene, creating a unique social experience for customers.
Looking to the future, Grovey envisions expanding his business significantly. With plans to unveil a second location later this year and aspirations to double the market footprint within the next five years, Kicking It ATX is poised for growth and success.
When asked about his perspective on success and entrepreneurship, Grovey emphasizes the importance of staying true to oneself. For him, success is about authenticity and pursuing one’s passions, whether in business endeavors, personal pursuits, or relationships. Entrepreneurship, he believes, is a powerful vehicle for individuals to carve out their path to success on their own terms.
Exciting developments are on the horizon for Kicking It ATX. Apart from the upcoming launch of a second store location, Grovey has plans to revamp the company website, introduce a new podcast, and provide regular content on YouTube. Additionally, he recently completed his doctoral degree in business administration, reinforcing his commitment to education and personal growth. Notably, the company has inked deals with 8 HBCU athletes and 9 other athletes this year, underscoring its impact and reach in the sports industry.
As a multi-faceted entrepreneur and educator, Greg Grovey’s dedication to his company and community shines through in every endeavor. With a focus on authenticity, growth, and innovation, Kicking It ATX is set to leave a lasting impression in the retail landscape, offering more than just sneakers; it offers a social experience that blends style, culture, and community.