Dr. Greg Grovey, the visionary behind Kicking It, a black-owned retail sneaker store in Austin, Texas, is breaking boundaries in the industry. Uniting sneaker enthusiasts in a unique social setting, Kicking It goes beyond retail, creating a vibrant community hub. Dr. Grovey, also a distinguished college professor, infuses his entrepreneurial spirit with his passion for sneakers and fashion.
Targeting a diverse audience, Kicking It caters to both men and women aged 17-35 and older. The store offers exclusive limited sneakers and trendy apparel, complemented by a full-service bar. Positioned as a ‘sneaker social,’ the space invites patrons to engage, connect, and celebrate their shared love for footwear and style.
Dr. Grovey envisions significant growth for Kicking It in the next five years, with plans to establish a second location later this year. The ambitious expansion strategy aims to double the brand’s market presence, capturing a wider audience across Texas and beyond.
Success and entrepreneurship, according to Dr. Grovey, stem from authenticity and self-realization. Whether in personal aspirations or business endeavors, staying true to oneself paves the path to fulfillment and triumph. Entrepreneurship, he believes, is a powerful tool for individuals to carve their unique journey towards success, on their own terms.
Exciting developments are on the horizon for Kicking It, including the launch of a revamped website, a forthcoming podcast, and engaging weekly YouTube content. Additionally, the company has inked exclusive deals with 8 HBCU athletes and 9 other athletes, expanding its reach and influence in the sports arena.
Dr. Grovey’s recent achievement of a doctoral degree in Business Administration underscores his dedication to continual growth and learning. As he continues to enlighten minds through his teaching endeavors, the fusion of academia and entrepreneurship drives his mission forward.
As Kicking It forges ahead, it exemplifies innovation, community-building, and a commitment to excellence. Dr. Greg Grovey’s vision for the brand embodies resilience, creativity, and a profound dedication to empowering individuals through fashion, education, and social connection.
With its expansion plans, diverse product offerings, and unwavering commitment to authenticity, Kicking It emerges as a trailblazer in the retail and sneaker industry, setting new standards for inclusivity, creativity, and entrepreneurial spirit.
