Meet Dr. Greg Grovey, the mastermind behind Kicking It ATX, a unique black-owned retail sneaker store in Austin, Texas. Dr. Grovey, not only a successful business owner but also a dedicated college professor, has combined his passion for sneakers with creating a social hub for sneaker enthusiasts. At Kicking It ATX, customers are encouraged to enjoy a vibrant atmosphere that includes a bar and lounge area, making it a one-of-a-kind sneaker social experience.
Targeting a diverse audience ranging from men and women aged 17 to 35 and beyond, Kicking It ATX offers limited edition sneakers, trendy clothing, and a full-service bar to cater to the needs of its clientele. Dr. Grovey envisions expanding his market reach significantly over the next five years, with plans to open a second location by the end of the year, aiming to double the company’s footprint in the industry.
Speaking on success and entrepreneurship, Dr. Grovey emphasizes the importance of staying authentic to oneself as a key element of achieving success. Entrepreneurship, in his view, serves as a means to carve out one’s path to success on their own terms. These principles have undoubtedly fueled the growth and unique appeal of Kicking It ATX.
Exciting developments are on the horizon for Kicking It ATX. The company is gearing up for the launch of a new and improved website, as well as the introduction of a weekly podcast and engaging YouTube content. Dr. Grovey’s recent attainment of a doctoral degree in business administration further highlights his commitment to continuous learning and personal growth, as he plans to continue imparting his knowledge through business courses.
Moreover, Kicking It ATX has inked lucrative deals with a total of 17 athletes this year, including eight from Historically Black Colleges and Universities (HBCUs), showcasing the company’s dedication to fostering partnerships and supporting talented individuals within the sports industry.
As Kicking It ATX continues to make waves in the retail and e-commerce sector, Dr. Greg Grovey’s innovative approach to blending sneaker culture with social engagement sets the company apart as a trailblazer in the industry. With a strategic expansion plan and a relentless drive for success, Kicking It ATX is poised to leave a lasting imprint on the sneaker community and beyond.
